Thursday 3 November 2016


Simon Sinek

Best-selling author and leadership guru

Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people.

A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Sinek has held a life-long curiosity for why people and organizations do the things they do. Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, Members of the United States Congress, multiple government agencies and entrepreneurs. His TED Talk based on Start With Why is the third most popular video of all time on, with more than 29 million views. His most recent book Together is Better was published in September 2016 following on from Leaders Eat Last: Why Some Teams Pull Together and Others Don’t (2014).

Sinek is an adjunct staff member of the RAND Corporation and teaches graduate level strategic communications at Columbia University.

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