Tuesday 3 March 2020


Uncharted: how to map the future together

Margaret Heffernan

We think about the future all the time, every day, believing that knowing what lies ahead will somehow allow us to make better decisions and choices. But our appetite for certainty is doomed and our addiction to prediction perverse.

Waiting for full knowledge wastes time and opportunity, while using imagination and collective intelligence could make us more effective and organisations more legitimate. In her new book, Margaret Heffernan explores the many ways in which forecasting fails us — and examines alternative ways of thinking and working that give us both freedom and agency.

Dr. Margaret Heffernan

Margaret has produced programmes for the BBC, been CEO of several companies and was named one of the “Top 100 Media Executives” by The Hollywood Reporter.

She is Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives.

The author of six books, she holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post. Her TED talks have been seen by over seven million people.

Ranging through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.