Wednesday 11 July 2018


Alex Cruz

Chairman and CEO of British Airways

Alex was appointed Chairman and CEO of British Airways in 2016.

British Airways, which is part of the IAG Group, carries more than 145,000 customers every day and 40 million customers a year. The company currently has approximately 45,000 employees including 16,500 cabin crew and 3,900 pilots. It will celebrate its 100th anniversary on 25 August, 2019.

Alex Cruz

Alex began his career at American Airlines in 1995 in various group roles, including within its travel technology arm, Sabre.

In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002. In 2005, he joined Accenture as its head of aviation.

In 2006, Alex founded Clickair, a Barcelona-based airline, merging it with Vueling in 2009 and becoming Vueling’s Chairman and CEO. Vueling was acquired by IAG in 2013, with Alex joining the IAG Management Committee, on which he still sits.

Originally from Bilbao, Spain, Alex is a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona. He has a degree in industrial engineering from Central Michigan University, an MSc from the Ohio State University, and Business Management & Administration degree from the Cox School of Business in Dallas.