Future Trends in Social Media
Nicola Mendelsohn, our host, joined Facebook in June 2013 as Vice President, Europe, Middle East and Africa, overseeing Facebook’s business activities for the EMEA region. Previously she was Executive Chairman at the advertising agency Karmarama. She is the co-chair of the Creative Industries Council a joint forum between the creative industries and Government. This year, Nicola was named a Commander of the Order of the British Empire (CBE) in recognition for her services to the creative industry.
Prior to Karmarama, Nicola was the Deputy Chairman of Grey London and a Board Director at BBH. Previous roles include being the first woman President of the IPA, Director of the Fragrance Foundation, a board member of CEW, Trustee of the White Ribbon Alliance and Corporate chair of Women’s Aid. Nicola serves as Non-Executive Board Director for Diageo and is Director of the Bailey’s Women’s Prize for Fiction.
Worldwide, there are over 1.65 billion monthly active Facebook users (MAUs) which is a 15 percent increase year over year.