Connect - How Companies Succeed by Engaging Radically with Society
Connect fundamentally redefines the role of business, combining captivating stories from inside today’s boardrooms with absorbing history and original research.
Drawing on the experience of John Browne, former CEO of BP, with the assistance of McKinsey consultants Robin Nuttall and Tommy Stadlen, this book articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. Breaking the centuries-old cycle of anti-business sentiment is possible, but it requires genuine leadership and a new way of thinking about commerce. Connect identifies four tenets of ‘connected leadership’, a radical new paradigm which shows how companies and executives can thrive by close engagement with society.