Events

How can we turn the talk about rethinking ‘purpose’ in business into a real moonshot?

A more purposeful capitalism requires more than just letters, speeches and goodwill gestures. Business, government and civil society must act together, courageously, to ensure that their walk is as good as their talk.

Mariana is a critic of mainstream thinking in economics which assumes policy can, at best, ‘fix’ market failures. She argues that a more dynamic approach is needed to co-create and shape markets: strategic public sector investment can catalyse economic activity, crowd-in the private sector, spark innovation, solve public problems, and lay the foundations for future economic growth.

In this process, there are important lessons that we can take from the ‘mission-oriented’ investments of the past, such as the Apollo space programme.