Modern warfare is a war of narratives, where bullets are fired both physically and virtually. Whether you are a president or a terrorist, if you don’t understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war.
David’s book “chronicles the transformation of conflict via social media into an entirely new kind of struggle at home and abroad. It’s a thrilling headlong tide of real-life stories with genuinely profound moments of perception for our time.” (Forbes)