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Tuesday 21 July 2020

16:00

Bruce Friedrich, Co-Founder and Executive Director of the Good Food Institute

Protein re-imagined: transforming the global food system

Hannah Tucker, an expert in how climate and technology are reshaping food systems, will be in discussion with Bruce Friedrich on alternative proteins (plant-based and cultivated meat), the science behind how these are produced and why they have the potential to reshape our world.

Bruce will share his thoughts on market size, trends and current gaps. He will also talk about investment and philanthropic opportunities.

Bruce Friedrich

Bruce is Co-Founder and Executive Director of the Good Food Institute, a global non-profit that promotes plant-based alternatives to meat, dairy and eggs together with cultivated meat, as an alternative to the products of conventional animal agriculture.

A TED Fellow and Y Combinator alum, Bruce is a popular speaker on food innovation and an author who has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired and many other publications.

The GFI is working with scientists, investors and entrepreneurs to make groundbreaking good food a reality.