Thursday 2 May 2019


Eldar Shafir

Princeton University behavioural scientist

Taking a behaviourally-informed approach to decision-making can enrich the process of policy formulation and implementation.

Eldar Shafir is one of the foremost thinkers in this area. His work brings together economics and cognitive science, focusing on the relevance of human cognition and perception and how mindsets change in contexts of scarcity (poverty and deprivation). In this talk he will discuss decision-making, bias and how we can make better policy if we incorporate a more nuanced understanding of why people do what they do.

Eldar Shafir

Eldar is Class of 1987 Professor of Behavioral Science and Public Policy at Princeton University and Director of Princeton’s Kahneman-Treisman Center for Behavioral Science and Public Policy.

He is also scientific director at ideas42, a social science R&D lab, and Visiting Faculty at Oxford University’s Blavatnik School of Government.

Past President of the Society for Judgment and Decision Making, Eldar is a Guggenheim Fellow, and an elected member of the American Academy of Arts and Sciences. He received a BA from Brown University and a PhD from MIT.

Eldar served as a member of President Barack Obama’s Advisory Council on Financial Capability, and was named one of Foreign Policy Magazine’s 100 Leading Global Thinkers in 2013.