Tuesday 13 September 2016

How We Choose: The New Science of Neuroeconomics

Michael L. Platt, PhD.

James S. Riepe University Professor
Professor of Neuroscience, Perlman School of Medicine
Professor of Psychology, School of Arts & Sciences
Professor of Marketing, the Wharton School,
University of Pennsylvania

Michael Platt studies how we make decisions, using a combination of neural recordings, pharmacology, brain imaging, genetics, and computation, in humans, monkeys, and other animals.

He received his B.A from Yale and his Ph.D. from the University of Pennsylvania, both in biological anthropology, and did a post-doctoral fellowship in neuroscience at New York University. His work has been supported by the National Institutes of Health, the Klingenstein Foundation, the McDonnell Foundation, the EJLB Foundation, Autism Speaks, the Broad Foundation, the Klarman Foundation, the Simons Foundation, and the Department of Defense, among others. Michael is an editor of major textbooks in neuroscience and cognitive neuroscience, and he is a former president of the Society for Neuroeconomics. He is the former Director of the Duke Institute for Brain Sciences and former Director of the Center for Cognitive Neuroscience at Duke University.

"Brain science has the potential to revolutionize the way we do and teach business - from economics, to finance, to marketing, to leadership and organizational structure."

Michael L. Platt

James S. Riepe University Professor
Professor of Neuroscience, Perlman School of Medicine
Professor of Psychology, School of Arts & Sciences
Professor of Marketing, the Wharton School,
University of Pennsylvania

Michael Platt studies how we make decisions, using a combination of neural recordings, pharmacology, brain imaging, genetics, and computation, in humans, monkeys, and other animals.

He received his B.A from Yale and his Ph.D. from the University of Pennsylvania, both in biological anthropology, and did a post-doctoral fellowship in neuroscience at New York University. His work has been supported by the National Institutes of Health, the Klingenstein Foundation, the McDonnell Foundation, the EJLB Foundation, Autism Speaks, the Broad Foundation, the Klarman Foundation, the Simons Foundation, and the Department of Defense, among others. Michael is an editor of major textbooks in neuroscience and cognitive neuroscience, and he is a former president of the Society for Neuroeconomics. He is the former Director of the Duke Institute for Brain Sciences and former Director of the Center for Cognitive Neuroscience at Duke University.

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