As the world confronts the spread of COVID-19, people are searching for reliable information from trusted sources. The problem is a dearth of credible information due to inaccuracy in social media and politicization of the problem.
In this conversation, we will talk with Richard Edelman about this moment of reckoning for business and how business can partner with other institutions to demonstrate public leadership and to chart a future that changes the terms of social engagement and delivers a more just society.
Richard is the CEO of Edelman, a global communications firm. He has extensive experience in marketing and reputation management and has counselled countries in every region of the world on economic development programmes. As the creator the annual Edelman Trust Barometer, Richard has become on of the foremost authorities on trust in business, government, media and NGOs.
He serves on the Board of Directors of the Ad Council, the Atlantic Council, the Children’s Aid Society, the Gettysburg Foundation, the 9/11 Museum and the National Committee on US China Relations.
As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs.