When workers at a factory in Tijuana Mexico were asked what could be done to make their lives better, their surprising request was that their leaders focus not on them but on those who lived in neighbouring areas in dire poverty.
Is this just a nice story or is there a business case?
It turns out that the relationship between engagement and financial results is well documented. The Tijuana team at Fortune 250 company, Parker Hannifin, had the highest engagement scores and financial results.
Parker now operates a business underpinned by character-based virtues to protect its culture and create competitive advantage. Virtues provide a forum to unite rather than divide people and people practice virtue not because they have to, but because they want to.