Chris takes us on a deep dive into the world of UPF – how it’s engineered to hijack our biology, why exercise and willpower can’t save us, and what it’s really doing to our bodies, our minds and, most worryingly, our children. He’ll also explore the growing movement for change. Just as we now look back in disbelief at children being exposed to passive smoke or even sold cigarettes, we may soon feel the same horror about raising them on Coco Pops, turkey dinosaurs and a food system that is feeding our kids to death. This isn’t just a talk about the problem – it’s about what we can actually do next.